Mejuri ‘FineMind’ -
PR Package
Insight: Mejuri is known encouraging self-love within their #finecrew (their community)—a subject inherently connected with the topic of mental health
Idea: Create a PR package for mental health awareness month that includes a number of items helpful for maintaining emotional wellness. The hashtag #finemind is used on all elements to promote the idea that our minds deserve to feel as fine as our Mejuri jewels
Package Elements
Fine Align - Card deck with breathing exercises and affirmations to help align body and mind
Fine Wine - Nonalcoholic wine alternative for healthy living
Fine Lines - Gratitude journal for self-reflection and mental check-ins
Fine Design - A pair of Mejuri Opal Flat Sphere Studs (opal being said to bring emotional balance to its wearer)
Fine Align - Affirmation card and box design
Fine Wine Packaging
Fine Lines Journal - Front
Fine Design - Custom box to hold earrings
Fine Align - Back of card design (top) and various cards
Fine Wine - Label Closeup
Fine Lines Journal - Interior
Fine Design - Mejuri’s Opal Flat Sphere Studs (gift with box)