Cheetah Chomps - Rebrand and Package Design

The Ask: Rebrand and create new packaging for Nature’s Path Envirokids Cheetah Chomps cereal

The Idea: Redesign the packaging in a new format—a recyclable to-go tub—in order to accommodate the target demo of busy, environmentally-conscious parents with young children. Also—update the overall branding using a minimalistic illustrative approach to give Cheetah Chomps a fresh feel without losing the playful, childlike essence of the existing design