FOAM Magazine - Branding and Layout Design

Insight: Gen Z audiences are becoming increasingly drawn to media with both a sense of authenticity and social activism

Idea: Conceptualize and design a magazine called FOAM aimed at a Gen Z audience that addresses the topic of indie beauty through a socially conscious lens, promoting sustainability, wellness, and more realistic forms of beauty. FOAM celebrates the beauty found in everyday life—a sentiment expressed through its use of unretouched, candid photography