FOAM Magazine - Branding and Layout Design

Insight: Young audiences are beginning to demand more authenticity the media they consume, taking particular issue with the overly-filtered content produced by most beauty and fashion publications

Idea: Conceptualize and design a magazine called FOAM that addresses the topic of indie beauty through a socially conscious lens, promoting sustainability, wellness, and realistic forms of beauty. FOAM celebrates the beauty found in everyday life—a sentiment expressed through its use of unretouched, candid photography

 

FOAM Magazine - original wordmark and cover design

Back Cover

*all featured advertisements also designed by Lucy Murray

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Fenty Beauty - 'GetDeep' Diversity Campaign