Fenty Beauty - ‘Get Deep’ Diversity Campaign

Insight: While Fenty Beauty is celebrated for its diverse shade range, other major brands continue to neglect the black community by failing to create enough foundation shades in the ‘deep’ range

Idea: Call out major beauty brands with limited shade ranges and ask them #getdeep (ie. expand their shade ranges to include more deep shades) in order to promote greater inclusivity within the beauty world